Why “B2B Digital?” Why Now?
I haven’t written long form blog posts in a while. I decided to write one last night for my restaurant review blog. Since I hadn’t written a post in several months, at first, I was just going to write a few lines on my Facebook page, then it became a few paragraphs. At that point, I asked myself…. Will people search for this post beyond today and do I want to be the search result that comes up when people search for it? For example, I wrote a Guide to NYC Department of Health Restaurant Ratings and have noticed steady traffic to the post since written over a year ago. All the people that find this content useful and search for it daily would not be able to use/find if that post were just a Facebook post.
While I like all the places I post B2B digital content (which includes my original content and the best of what others are saying), my inclination is my commentary can be more powerful and ownable if it were stored in one place (here). I also feel there is a shortage of high quality content on b2b digital marketing and I am in a good position (as a B2B Digital Professional for a top corporation) to add my thoughts.
Will you help me as this evolves by letting me know you your thoughts on my posts on social media, content, advertising, sales enablement and other topics of interest and focus?
Presenting at “Brands as Publishers” hosted by Percolate at the Advertising & Marketing Content Hub at JWT during Social Media Week In New York City. Thursday February 16th, 2012. (Ryan Muir for Insider Images).