December 2012
2 posts
May 2012
3 posts
Check out my presentation. It starts at 55:05.
April 2012
3 posts
Good article on the state of conversation today (or lack thereof). Learned a lot as a Husband, Father, Son, Brother, Friend and a Marketer.
March 2012
16 posts
LinkedIn has tweaked its People You May Know feature with a streamlined look and more accurate recommendations, the company announced Tuesday. The update, announced on LinkedIn’s blog, has also made it easier to filter results by company or school. To do so, you merely click on a logo to narro…
“In most cases, the top three Lead Generation Success Metrics to report on are:
- Lead Generation team % of Contribution to Sales Funnel (Opportunities)
- Lead Generation team % of Contribution to Sales Revenue (Wins)
- Quantity of Sales Qualified Leads (SQL’s) delivered to Sales”
“Simply put, businesses cannot afford not to be social. However, companies that dive into social media without the right policies and solutions to govern usage will encounter information governance and eDiscovery nightmares down the road.”
As an early adopter for Alfresco, this is good news… Let’s keep the momentum going!
Consuming content through Twitter or Facebook rather than reading on the actual blog is a clear trend. How are you reflecting this reality in your content distribution strategy?
“I don’t like going into the comments. … For every two comments that are interesting — even if they’re critical, you want to engage with them — there will be eight that are off-topic or just toxic.” — Gawker Media founder, Nick Denton. Does this realitity change how marketers think about commenting on their blogs?
If there’s one thing SXSW attendees love, it’s talking about SXSW on their favorite social networks. There were more than 300,000 social shares across networks that mentioned SXSW on Saturday alone, according to Meltwater Group. SEE ALSO: SXSW Tour: Rain, Food Trucks and Whimsical, Bizarre…
For those of you who have been working hard for your companies under tight financial constraints during the last few years, a silver lining might be coming your way. Thanks to rosy outlooks of employers in companies of all sizes across the country, it looks as though 2012 is going to be the year …
“There are technical hurdles that we’ve had to overcome to provide the illusion that everything is in one place, that it just sits there, and that getting it is reliable, fast, and secure.
Achieving that experience is not simple: we have a polished exterior, but there’s this jungle of different operating systems [with which we must work] and even gnarlier stuff like operating-system bugs and incompatibilities. It’s a hostile environment: we macheted our way through that jungle of problems. It was a bunch of us spending big chunks of our 20s chasing down these obscure compatibility issues.”
It’s no surprise that the growing number of blogs mirrors a growth in bloggers. Overall, 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks.
So, who are blog writers and what else do they do online?
- Women make up the majority of bloggers, and half of bloggers are aged 18-34
- Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates
- About 1 in 3 bloggers are Moms, and 52 percent of bloggers are parents with kids under 18 years-old in their household
- Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month
High Level and Holistic, yet useful for business blog owners large and small.
February 2012
15 posts
Despite their promise and potential, enterprise social networks (ESNs) have only received moderate traction. The problem is that most deployments are treated as technology deployments with a focus on adoption and usage. A different way to think about this is that enterprise social networks represent a new way to communicate and form relationships — and because of that, can bridge gaps.
Encourage sharing. Remember how revolutionary email was? It fundamentally changed the way we communicated by reducing the cost/effort and collapsing the time frame and scaling it to include multiple recipients. Social represents a fundamental change, simply because, at its essence, it encourages sharing.
Capture knowledge. Capturing the collective knowledge of an organization is a daunting task because it includes a wide range of facts, information, and skills gained through experience. Yet few people proactively sit down each day to document and capture their knowledge. ESNs provide an opportunity to do just that, by capturing glimpses of knowledge through profiles, activity streams, and interactions.
Enable action. Having an ESN in place means that operations and processes can begin to change as well. This happens when the day-to-day process changes because the ESN enables new relationships and behaviors that address a gap that prevented actions from being taken.
Empower employees. The last way ESNs drive value is that they empower and embolden people to speak up and join together, as well as gives them opportunities to contribute their skills and ideas.
(Via Altimeter Group)
The secret to a scalable global editorial process is tight collaboration between HQ and geographies.
Clearly there are many ways to take a boring business card and make it special…. It is easy to do for an entrepreneur of a blogger with online tools like vistaprint.com and moo.com, but is less common in the corporate world. I would love to see more information on the business cards of corporate employees, especially those who are selling. In addition to your name, email, and telephone (maybe address), it would be great if cards could include information that builds up credibility. No need for a fancy QR code, I am talking the basics. If you made an impression, most will Cardmunch, others will see if you are on twitter. Some will search Google. Why not be proactive and have all this information on your card with something (like an image) that makes you more memorable.
LinkedIn has announced a new program that lets brands embed a “follow company” button from the social network on their homepages. The option, announced on LinkedIn’s blog on Monday, is similar to Liking a brand on Facebook or following them on Twitter. Followers will receive automatic updates …
Consider something called a talent profile. It’s a digital portfolio that encapsulates your work history, your skill set, your accomplishments, and your faults. It can be used to rate you. It will reside on a cloud-based service. In the sense that you will always have access to it, you own it. In the sense that human resources departments worldwide will also always have access to it, so do they.
There are lots of ways to ruin your company blog, but these six are among the most egregious.
Via Inc.com by Jeff Haden
In the latest development in Pinterest copyright questions, a major site has taken Pinterest up on the code they launched last week to allow brands to opt out of having images posted on Pinterest.
Why “B2B Digital?” Why Now?
February, 2012
I haven’t written long form blog posts in a while. I decided to write one last night for my restaurant review blog. Since I hadn’t written a post in several months, at first, I was just going to write a few lines on my Facebook page, then it became a few paragraphs. At that point, I asked myself…. Will people search for this post beyond today and do I want to be the search result that comes up when people search for it? For example, I wrote a Guide to NYC Department of Health Restaurant Ratings and have noticed steady traffic to the post since written over a year ago. All the people that find this content useful and search for it daily would not be able to use/find if that post were just a Facebook post.
While I like all the places I post B2B digital content (which includes my original content and the best of what others are saying), my inclination is my commentary can be more powerful and ownable if it were stored in one place (here). I also feel there is a shortage of high quality content on b2b digital marketing and I am in a good position (as a B2B Digital Professional for a top corporation) to add my thoughts.
Will you help me as this evolves by letting me know you your thoughts on my posts on social media, content, advertising, sales enablement and other topics of interest and focus?
Let’s go!
Presenting at “Brands as Publishers” hosted by Percolate at the Advertising & Marketing Content Hub at JWT during Social Media Week In New York City. Thursday February 16th, 2012. (Ryan Muir for Insider Images).
