It’s no surprise that the growing number of blogs mirrors a growth in bloggers. Overall, 6.7 million people publish blogs on blogging websites, and another 12 million write blogs using their social networks.
So, who are blog writers and what else do they do online?
- Women make up the majority of bloggers, and half of bloggers are aged 18-34
- Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates
- About 1 in 3 bloggers are Moms, and 52 percent of bloggers are parents with kids under 18 years-old in their household
- Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month
Clearly there are many ways to take a boring business card and make it special…. It is easy to do for an entrepreneur of a blogger with online tools like vistaprint.com and moo.com, but is less common in the corporate world. I would love to see more information on the business cards of corporate employees, especially those who are selling. In addition to your name, email, and telephone (maybe address), it would be great if cards could include information that builds up credibility. No need for a fancy QR code, I am talking the basics. If you made an impression, most will Cardmunch, others will see if you are on twitter. Some will search Google. Why not be proactive and have all this information on your card with something (like an image) that makes you more memorable.
Why “B2B Digital?” Why Now?
I haven’t written long form blog posts in a while. I decided to write one last night for my restaurant review blog. Since I hadn’t written a post in several months, at first, I was just going to write a few lines on my Facebook page, then it became a few paragraphs. At that point, I asked myself…. Will people search for this post beyond today and do I want to be the search result that comes up when people search for it? For example, I wrote a Guide to NYC Department of Health Restaurant Ratings and have noticed steady traffic to the post since written over a year ago. All the people that find this content useful and search for it daily would not be able to use/find if that post were just a Facebook post.
While I like all the places I post B2B digital content (which includes my original content and the best of what others are saying), my inclination is my commentary can be more powerful and ownable if it were stored in one place (here). I also feel there is a shortage of high quality content on b2b digital marketing and I am in a good position (as a B2B Digital Professional for a top corporation) to add my thoughts.
Will you help me as this evolves by letting me know you your thoughts on my posts on social media, content, advertising, sales enablement and other topics of interest and focus?
Presenting at “Brands as Publishers” hosted by Percolate at the Advertising & Marketing Content Hub at JWT during Social Media Week In New York City. Thursday February 16th, 2012. (Ryan Muir for Insider Images).